There are some hidden pitfalls that can quietly destroy a brand when it comes to cycling apparel OEM partnerships. Understanding these secrets and preventing them in advance can make brands invincible in the market competition.
The first dark secret is that some sportswear OEM/ODM use low quality raw materials in order to save costs. This may reduce production costs in the short term, but the durability and comfort of the product will be greatly reduced, directly affecting consumer satisfaction.
The production process of some foundries is not transparent enough, and brands cannot timely monitor the production progress and quality of products. This not only easily leads to product defects, but also can cause large scale quality problems, which can affect the market performance of the entire batch.
What is more fatal is that many brand owners ignore the after sales service of foundries. Once the product has a problem in the market, if the brand does not have reliable after sales support, it will be in crisis and difficult to deal with consumer complaints and returns.
Brands must choose OEM with good reputation, transparent production processes and perfect after sales service. Understanding and avoiding these hidden risks in advance can ensure the sustainable development of the brand in the market.
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