When choosing a sportswear OEM/ODM manufacturer, making the wrong choice can directly damage the brand development. Many start-up brands get this step wrong, leading to damage to their product quality, market positioning and brand reputation, and eventually getting into trouble.
The lure of low costs is one of the biggest minefields. Some sportswear OEM/ODM manufacturers will attract customers with very low prices, but this low cost is often accompanied by quality hazards. The poor quality of materials and non-standard production processes will affect the performance of the final product, leading to consumer distrust of the brand.
The functionality and durability of sportswear are key, and if the product fails to meet these requirements, the brand will face a large number of returns and complaints, and even lose market share.
A lack of transparency in the production process is also a common problem. Some sportswear OEM/ODM manufacturers lack transparent communication and feedback in the production process, and the brand can not grasp the production schedule and quality control situation in a timely manner. This opacity can lead to a decline in product quality and even delayed delivery, resulting in huge financial losses for brands.
Imperfect after sales service is also a minefield ignored by many brands. Even if the product is produced, if the manufacturer does not provide timely after-sales service, the brand will face pressure to deal with a large number of customer complaints, affecting the long term development of the brand.
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In order to avoid these risks, when choosing sportswear OEM/ODM manufacturers, brands must carefully examine the reputation of the other party, production capacity and whether there is a perfect communication and after-sales system. Do not be attracted by low prices, but ignore the quality and stability of long-term cooperation, otherwise the brand may be destroyed.
