The production cost of sportswear directly affects the market competitiveness of the brand. Through the OEM/ODM model, enterprises can effectively optimize the production process and reduce costs. Here are several strategies for optimizing production costs through OEM/ODM.
1. Mass production to reduce costs
OEM/ODM manufacturers usually have the advantage of scale production. By partnering with manufacturers, brands can leverage their mass production capabilities and reduce the cost of a single product. Large orders can not only reduce manufacturing costs, but also reduce the unit price of raw material procurement, forming a scale effect.
2. Outsourcing non-core links to reduce investment
In the production process of sportswear, enterprises can outsource non-core links to OEM/ODM manufacturers, such as cutting, sewing and other basic processes. This will not only reduce their own equipment and manpower investment, but also allow brands to focus on core businesses such as design and marketing, thereby improving overall efficiency.
3. Flexible production mode
Oems/ODMs often have more flexibility and can adjust production schedules to meet market needs. Brands can optimize production costs by working with manufacturers to quickly adjust product styles, materials and quantities based on market feedback, avoiding excessive inventory and product overstocking.
Through the rational use of OEM/ODM resources and advantages, enterprises can not only reduce production costs, but also enhance the market competitiveness of products, ensuring that the brand stands out in the competitive sportswear market.
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