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Why do 90% of brands make the same mistake in foundry?

Why do 90% of brands make the same mistake in foundry?

Kyra Kyra |

A fatal mistake that 90% of brands often make when choosing sportswear agents is "excessive pursuit of low cost." In order to save budget, brands often choose the lowest quoted foundries, while ignoring quality and long-term sustainability.

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First, low prices often mean low quality. In order to reduce costs, some foundries may use inferior materials or cut corners, and the final product may be qualified in appearance, but the performance is not satisfactory. Such sportswear is easily damaged, deformed or faded, which not only affects the reputation of the brand, but also may bring consumer complaints and returns, further increasing after-sales costs.

Second, many brands do not adequately evaluate the qualifications and experience of the foundries. The foundry may promise to meet the needs of the brand in the initial stage, but there may be problems such as unstable supply and delivery delays in the actual production process. This is because the management capacity and production equipment of some foundered factories cannot support the stable output of large-scale orders, which eventually leads to the break of the supply chain of the brand.
In addition, brands often neglect long-term cooperation planning with foundries. Some brands in the early selection of founderships, only consider the short-term order demand, did not establish a long term strategic partnership. This can lead to a lack of bargaining power in future cooperation, or the risk of production disruption due to changes in the foundry.

As a result, 90% of brands make the mistake of paying too much attention to short-term costs and ignoring long term quality and cooperation stability in the process of foundry. To avoid this mistake, brands must consider quality, production capacity, price and the feasibility of long-term cooperation when choosing a foundry.
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