The competitive landscape of sportswear industry: the game between brand and OEM

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With the rapid expansion of the global sportswear market, the competitive landscape within the industry is also undergoing significant changes. Big brands dominate the market with strong R&D strength and innovative design, while small and medium-sized brands rely more on Oems (original equipment manufacturers) to achieve production and cost control. This competitive landscape has led to the polarization of the market, on the one hand is the fine operation of the brand's own production system, on the other hand is the scale and low-cost advantage of OEM production of sportswear. Big brands usually have their own design teams and production lines, and are able to win the trust of consumers through unique designs and high-quality materials. These brands have obvious advantages in the market and maintain the attention of consumers by constantly launching new and limited edition products. At the same time, they make a lot of profits through brand premium.

In contrast, small and medium sized brands rely more on the production capacity of OEM manufacturers. By partnering with premium sportswear Oems, these brands are able to obtain high-quality products at a relatively low cost, thereby finding their foothold in price-sensitive market segments. However, this also means that these brands have certain limitations in design and innovation, and are easy to fall into the homogenization competition.

For consumers, choosing sportswear is not only a preference for design, but also a comprehensive consideration of product quality, cost performance and brand reputation. As the market continues to mature, the game between brands and OEM will be further intensified, and those brands that can find a balance between the two are likely to stand out in the fierce market competition.