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Why do big brands choose Chinese sportswear OEM/ODM?

Why do big brands choose Chinese sportswear OEM/ODM?

Kyra Kyra |

In recent years, more and more big-name sports brands choose to carry out sportswear OEM in China, and there are many reasons behind this trend.

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China has the most complete supply chain system in the world. Whether it is fabrics, accessories, or production equipment, China's supply chain can respond quickly and provide high-quality raw materials. This complete supply chain can not only meet large-scale production needs, but also flexibly adapt to market changes to ensure the competitiveness of products in the global market.

The advantages of Chinese factories in terms of technology and process are obvious. After years of development, China's sportswear OEM has accumulated rich production experience, with advanced technology and process, can accurately complete every link from design to production.
Not only that, these factories also show a high degree of flexibility in customized production to meet the diverse design needs of brands, ensuring that every product meets the strict standards of the brand.

Cost advantage is also a factor that cannot be ignored. Compared with Europe and the United States and other regions, China's labor costs are relatively low, but this does not mean quality compromise. On the contrary, Chinese workers are not only skilled and experienced, but also able to maintain the high quality of products while ensuring efficient production. This high price performance ratio allows brands to maintain price competitiveness in the global market.
The establishment of brand reputation is also inseparable from a stable partnership. Many internationally renowned apparel brands, such as Nike, Adidas, Puma and Uniqlo, have established long-term and stable cooperative relationships with Chinese contract manufacturers. Not only are Chinese foundries able to consistently provide high quality products, but these factories are also able to achieve perfection in terms of delivery time and service.

To sum up, China, as the first choice for global sportswear OEM, has won the favor of many international brands with its strong supply chain, advanced technology, reasonable cost and quality service.
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